Custom-built fulfillment for the world's disruptors.
Custom-built fulfillment for the world's disruptors.
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Custom-built fulfillment for the world's disruptors.
100 companies
Analyzed
77 funding profiles
Compiled
40 exits
Compared
$7.6B in funding
Examined
192 founders
Profiled
Here's what you'll find in the playbook:
About the data
Here's what you'll find inside the playbook:
What DTC means in 2023
Founders’ guiding principles
Founders' career backgrounds
Common stumbling blocks
Advice from founders and investors
How DTC has changed retail
How DTC brands are funded
Which verticals raise most capital
Average number of products sold
Average time to product expansion
How to expand sales channels
Average time to exit
Average company valuation at exit
Annual revenues at exit
Average gross margins before IPO
International expansion challenges
The strategies that launched brands like Allbirds into the stratosphere don't have the same power today. We wanted to understand how modern DTC brands have flipped the script.
To figure it out, we analyzed 100 companies across 16 market verticals, collecting data on founder experience, fundraising, sales channels, and market presence through SEC filings, databases, news archives, and interviews.