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Rewriting the rules of direct-to-consumer retail

Strategies and benchmarks for scaling your brand from launch to exit, backed by data and founder insights.

Download the playbook

Trusted by 100+ high-growth D2C brands

Scale with confidence.

Download

Custom-built fulfillment for the world's disruptors.

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Scale with confidence.

Download

Custom-built fulfillment for the world's disruptors.

Terms of ServicePrivacy Policy

Rewriting the rules of direct-to-consumer retail

Strategies and benchmarks for scaling your brand from launch to exit, backed by data and founder insights.

Download the playbook

Trusted by 100+ high-growth D2C brands

Let’s Chat

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See how your company stacks up against other DTC brands.

100 companies

Analyzed

77 funding profiles

Compiled

40 exits

Compared

$7.6B in funding

Examined

192 founders

Profiled

Here's what you'll find in the playbook:

  • What DTC means in 2023
  • Founders’ guiding principles
  • Founders' career backgrounds 
  • Common stumbling blocks
  • Advice from founders and investors
  • How DTC has changed retail
  • How DTC brands are funded
  • Which verticals raise most capital
  • Average number of products sold
  • Average time to product expansion
  • How to expand sales channels
  • Average time to exit
  • Average company valuation at exit
  • Annual revenues at exit
  • Average gross margins before IPO
  • International expansion challenges

About the data

Here's what you'll find inside the playbook:

  • What DTC means in 2023

  • Founders’ guiding principles

  • Founders' career backgrounds 

  • Common stumbling blocks

  • Advice from founders and investors

  • How DTC has changed retail

  • How DTC brands are funded

  • Which verticals raise most capital

  • Average number of products sold

  • Average time to product expansion

  • How to expand sales channels

  • Average time to exit

  • Average company valuation at exit

  • Annual revenues at exit

  • Average gross margins before IPO

  • International expansion challenges

See how your company stacks up against other DTC brands.

The strategies that launched brands like Allbirds into the stratosphere don't have the same power today. We wanted to understand how modern DTC brands have flipped the script.

To figure it out, we analyzed 100 companies across 16 market verticals, collecting data on founder experience, fundraising, sales channels, and market presence through SEC filings, databases, news archives, and interviews.